Vision and Strategy
Our vision is to be the global market leader by winning the customer to accelerate our growth.
“Our company must continually do better with the customer than our competitors. We must have top-notch performance by delivering the highest quality systems and services, and we must do it earlier than expected. We must be thought leaders. We must continually innovate and exceed our customers' expectations.
Simply put, we must earn their trust.”
Bradley H. Feldmann
President and CEO
Cubic’s strategy for long-term growth is based on three tenets.
Continuously innovate and deliver compelling products to our customers.
Focus on execution and accountability throughout Cubic’s segments. Employ the right metrics that align our goals and incentives with the interests of our long-term shareholders.
Generate superior long-term shareholder value through strategic investment and resource allocation.