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SOLUTIONS/HOME
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all ticketing technologies including contactless smart cards (standard and
new limited use cards), dual interface contact/contactless smart cards,
paper and plastic magnetically-encoded cards, and proof-of-payment paper
tickets. As the system integrator, we tailor the specific media or combination
of media to meet each operator's ridership, operating and marketing objectives.
A world leader in industry innovation, Cubic pioneered magnetic ticketing in the early 1970s, and was first to introduce contactless smart cards to transit in the late 1980s. The company also was the first to design, develop and deliver a multi-protocol contactless smart card reader supporting ISO 14443 in its entirety. In addition to contributing to open systems implementations with our Tri-Reader® family, we are participants in and strong supporters of the standardization initiatives for smart card payment systems globally. Smart media has gained acceptance as a way to make public transportation
more attractive to commuters. Cubic-implemented smart media-based systems
deliver the high-speed transaction times and convenience that get passengers
on and off trains and buses quickly and safely, and also provide significant
value to operators by lowering operating and maintenance costs and increasing
overall system efficiency.
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