Richard Efland Promoted to President and CEO

Richard Efland, a Cubic executive for 28 years, has been promoted to President and Chief Executive Officer for Cubic Transportation Systems, Inc.

“I am confident that Richard’s expertise and technical leadership will reinforce the company’s priority for continued successful implementation of engineering systems solutions and continued expansion of the company’s managed and field services activities” said Walter C. Zable, Chairman of Cubic Transportation Systems.

Richard has held numerous leadership roles during his career at Cubic. His most recent positions were Senior Vice President of Special Projects and Senior Vice President of Group Engineering.

   

Robert Ziola Appointed Vice President Sales for Cubic Parking Systems

Robert Ziola was appointed Vice President of Sales following Cubic’s acquisition of Lexis Systems’ assets and formation of Cubic Parking Systems. Using his innovation and industry insight combined with his proven business development success, Ziola will be responsible for global sales of Cubic Parking Systems.

In 1987, Robert Ziola founded Select Services, a small parking valet services company designed to meet the needs of the hotel and hospitality industry. The company rapidly grew to the point that it was parking over 80% of all vehicles for overnight hotel guests in Vancouver. The success of Select Services led to the formation of U-Park, a parking management division of the company, in 1994. As the parking management services business grew and evolved, so did the need for unattended pay parking collection systems. This proved to be the opportunity for U-Park to expand its core business into developing and manufacturing parking technology and fee collection systems — the genesis of Lexis Systems. Since its formation in 1997, Ziola led Lexis Systems to a culmination of $6.4 million in revenues in 2004.

Ziola, an alumnus of the University of British Columbia, is an active member of the Vancouver Parking Association (VPA), Richmond Chamber of Commerce and a popular speaker at various parking industry events and conferences.

   

Cubic Welcomes Matt McInnes to UK Business Development

McInnes will be responsible for working on existing projects in the region, including Prestige Oyster expansion. Other key tasks include evaluating potential expansion in new markets, and assisting customers with development of business cases to acquire Cubic technology.

Previously, McInnes served as Retail Analyst and Strategist for the Go-Ahead, Cubic, EDS, and Transport for London project group. McInnes brings with him a wealth of marketing experience gained from his prior positions at various transport companies, including Head of Marketing for Southern Railway Company / Go-Ahead Group Railway, Product and eMarketing Manager for Gatwick, and New Media Project Manager for Thameslink and Thames Trains.

McInnes earned his Bachelor of Commerce degree with a double major in Marketing and Management from the University of Otago, New Zealand. Within the same four years, he also earned his Bachelor of Science degree in Psychology. Currently McInnes is working on his Master of Science degree majoring in Economics from Birkbeck College and the University of London.

 



Richard Efland
President and CEO

 

Matt McInnes Photo

Robert Ziola
Vice President Sales

 

Robert Ziola Photo

Matt McInnes
UK Business Development

 

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