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MaaS with Transit at its Heart 

The concept of “Mobility as a Service” or “MaaS” is central to the idea of change in transportation. Generally understood as a vision of mobility where travel happens through a combination of public, private and shared transportation modes, it remains an ambiguous term, originated from the private sector and often misunderstood, which complicates discussions about MaaS and its implementation.

Yet, understanding what MaaS truly stands for is very important for our cities and communities. It can mean the difference between effective MaaS projects that benefit the local community and those that only congest our already crowded cities and divert investment away from crucial public transit infrastructure initiatives.

Watch video to learn how we are "Getting you there. Smarter"

Re-imagining the MaaS Definition

Current discourse around MaaS propagates a vision of mobility that does not adequately address the wider objectives of a city or a region nor offers a satisfactory resolution to many issues faced by cities today, such as congestion, pollution, social inclusion or the need for integrated regulation and policy.

As profound shifts in the urban, technological and social layers rock the transportation world, MaaS can provide the answers we seek – but only if it is properly implemented, responsibly managed and well executed.

With this in mind, Cubic proposes a new definition for MaaS that takes into consideration the unique role public transit has to play in driving the MaaS effort forward:

“Mobility as a Service is a combination of public and private transportation services within a given regional environment that provides holistic, optimal and people-centered travel options, to enable end-to-end journeys paid for by the user as a single charge, and which aims to achieve key public equity objectives.” 

Watch video to learn how we are "Making Transit Easy in Miami."

Thought Leadership

Mobility-as-a-Service: Coming to a City Near You Soon

Eno Transportation Weekly | February 2, 2018 
by Andy Taylor, Strategy Director 

What are the Benefits of Mobility as a Solution for Commuters?

Computer Business Review | May 31, 2018
by Andy Taylor, Strategy Director

10 Objectives for Assessing Mobility as a Service (MaaS)

Meeting of the Minds | July 17, 2018 
by Matt Cole, President

Does Mobility as a Service hold the answer to the future of transport?

IT Pro Portal | April 23, 2018 
by Andy Taylor, Strategy Director

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